Costa Vida, Fresh Mexican Grill
The nation's fastest growing fast casual dining concepts, announced today it has reached an agreement with Abundant Brands to market 20 new locations under the Costa Vida concept. The agreement will bring Costa Vida's presence to 43 locations in the first half of 2011.
"We view the agreement with Logan Hunter and Abundant Brands as an absolute validation of the momentum behind Costa Vida and the way the brand continues to expand," said Sean Collins, Costa Vida Chairman and Owner. "We have quickly passed other early entrants in the category to become the taste that customers prefer and the franchise that businesspeople want to own."
Under the agreement, Abundant Brands will convert its ownership of 16 Bajio Mexican Grills in Utah and Arizona to Costa Vida in the first quarter of 2011. Additionally, Abundant Brands has signed a 10-unit agreement to develop the Western Phoenix, Arizona market, where Costa Vida currently operates another 10 restaurants under development.
"I have been involved with some of the most successful franchise concepts in the world and I am very excited about the opportunity to operate Costa Vida Restaurants," said Abundant Brand CEO Logan Hunter. "As I've carefully studied the Costa Vida product I've concluded that when people try the restaurant they become hooked. It's about a great menu that gives you a lighter Mexican experience—one that you can eat several times a month—and, it's about having a fun, at-the-beach service experience inside each restaurant."
Abundant Brands is one of the most successful franchise management companies in the Western United States with development rights to the Subway brand in the state of Utah, ownership of Subway Restaurants in Utah, development rights and ownership of Bajio Mexican Grill, and ownership in the Utah Blaze Arena League football team.
"We believe this is just the beginning of the growth we'll see in 2011," continued Collins. "Because we have seen growth throughout the current economic recession, we have received loads of interest in the concept in the United States and internationally. We know that it starts and ends with our food and I challenge anyone to taste it side-by-side with any other Mexican fast casual food. One taste and I have no doubt that you'll become a Costa Vidan."
To become a true "Costa Vidan" become a friend at the Costa Vida Facebook page and receive special discounts and offers.
Monday-Thursday 10:00 am - 10:00 pm
Friday 10:00 am - 11:00 pm
Saturday 11:00 am - 11:00 pm
- Costa Vida
- 4309 West 27th Place, Bldg C. suite 102-103
- Kennewick, Wa 99336
- (509) 572-2235